A Series of Anti-Smoking Commercials Show Three People Having Fun

Multiple Choice

A series of anti-smoking commercials show three people having fun and then one getting killed in some particularly gruesome fashion using some bogus product.The tag at the end of the commercial reads,"The only product that is allowed to kill one out of every three people is tobacco." What combination of independent and dependent variables does the advertiser using the persuasion matrix consider for this commercial?

A) source/attention
B) source/comprehension
C) message/yielding
D) channel/behavior
E) receiver/attention