Multiple Choice
Humor is more commonly used and is typically more effective with _____ products.
A) low-involvement,thinking
B) high-involvement,thinking
C) low-involvement,feeling
D) high-involvement,feeling
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q21: The top of the ad in a
Q50: Which of the following statements about celebrity
Q51: Which of the following is the most
Q52: A series of anti-smoking commercials show three
Q54: _ is most effective:<br>A)one-sided message<br>B)two-sided message<br>C)nonverbal appeal<br>D)open-ended
Q57: The owner of the Shane Company,a jewelry
Q58: Which of the following statements about source
Q59: Some marketers avoid the use of humor
Q60: Before deciding to use a fear-appeal message
Q86: A spokesperson who delivers an advertising message