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    Exam 6: Source,message,and Channel Factors
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    The Use of Corporate Leaders as Spokespersons for a Company
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The Use of Corporate Leaders as Spokespersons for a Company

Question 77

Question 77

Multiple Choice

The use of corporate leaders as spokespersons for a company improves the message source's:


A) expertise and attractiveness
B) power and compliance
C) attractiveness,power,and expertise
D) compliance,contiguity,and image
E) credibility and image

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