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    Exam 4: Source, Message, and Channel Factors
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    The Independent Variable in the Persuasion Matrix That Takes into Account
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The Independent Variable in the Persuasion Matrix That Takes into Account

Question 44

Question 44

Multiple Choice

The independent variable in the persuasion matrix that takes into account the passage of information from one person to another is:


A) the source.
B) the message.
C) behavior.
D) retention.
E) destination.

Correct Answer:

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