Marketers Should Draw Explicit Conclusions in Their Advertising Messages When

Multiple Choice

Marketers should draw explicit conclusions in their advertising messages when:

A) the audience is highly educated
B) the product or service is highly personal or ego involving
C) immediate action is an objective,and the audience does not have the time or opportunity to draw a conclusion
D) the marketer wants to increase the audiences' involvement in the message
E) any or all of the above conditions occur