Multiple Choice
The effectiveness of an advertisement for Purina Kitten Chow is influenced by:
A) the copy that explains why kittens need a special diet
B) the picture of an adorable kitten
C) a headline that says,"Kittens need Kitten Chow."
D) a picture of a bag of Kitten Chow
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
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