Multiple Choice
The headline for the Dodge Caravan ad reads,"What idiot coined the phrase 'stay-at-home-mom'?" The only other information in the ad is directions on where to call to find the nearest Dodge dealer.This ad is:
A) an example of a fear appeal.
B) designed to let the target audience draw its own conclusions.
C) an example of a refutational appeal.
D) designed to express a two-sided message.
E) effective no matter what the context of the ad medium.
Correct Answer:
Verified
Correct Answer:
Verified
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