Which of the Following Is a Reason to Use Comparative

Multiple Choice

Which of the following is a reason to use comparative advertising?

A) It prevents a new market entrant from positioning itself against established brands.
B) It is a way of helping position a brand in the evoked or choice set of alternatives that consumers consider.
C) It may be perceived as more ethical than non-comparative ads.
D) It does not work for market leaders and,therefore,gives competitive advantage to new entrants.
E) It is generally permitted by the Federal Trade Commission.