The Visual Portion of an Advertisement May Reduce Its Persuasiveness

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

A) the picture may not attract attention to the product
B) the processing stimulated by the picture may be less controlled and less favorable than the processing stimulated by words
C) pictures are always low in imagery value
D) pictures may have a negative effect on recall
E) verbal is always more effective than nonverbal communications