Before Deciding to Use a Fear-Appeal Message Strategy,an Advertiser Should

Multiple Choice

Before deciding to use a fear-appeal message strategy,an advertiser should consider what level of fear to use in the message because:

A) fear appeals have both facilitating and inhibiting effects
B) defensive reactions such as tuning out a message or perceiving it selectively may occur if the level of fear is high
C) the message recipient may not be motivated to act to resolve the threat if the level of fear is too low
D) a low to medium level of fear can attract attention and interest and may motivate the receiver to act to resolve the threat
E) all of the above are true