A Dental Hygienist in an Ad for Toothpaste Is Quoted

Multiple Choice

A dental hygienist in an ad for toothpaste is quoted as saying, "If patients could see what I see, they'd all use Colgate Total." Since everyone who goes to a dentist regularly is worried about plaque, gingivitis, and cavities, and her statement implies other brands do a poorer job than Colgate Total at preventing dental problems, Colgate is using a(n) _____ appeal.

A) comparative
B) irrational
C) leveling
D) fear
E) nonverbal