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The Dial Soap Ad Campaign That Used the Slogan,"Aren't You

Question 15

Multiple Choice

The Dial soap ad campaign that used the slogan,"Aren't you glad you use Dial? Don't you wish everybody did?" is a good example of:


A) a low fear appeal
B) an irrational appeal
C) comparative advertising
D) a refutational appeal
E) source power

Correct Answer:

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