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Which Category of Cognitive Responses Includes a Message Recipient's Reactions

Question 36

Multiple Choice

Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad,the quality of the visual effects,colors,voice tones,and the like?


A) counterarguments
B) support arguments
C) source derogations
D) ad execution-related thoughts
E) attitude toward the brand

Correct Answer:

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