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    Advertising and Promotion Study Set 2
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    Exam 3: The Communication Process
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    Negative Thoughts About a Spokesperson in an Ad Are Called
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Negative Thoughts About a Spokesperson in an Ad Are Called

Question 42

Question 42

Multiple Choice

Negative thoughts about a spokesperson in an ad are called:


A) source derogations.
B) counterarguments.
C) source bolsters.
D) source blockages.
E) message blockages.

Correct Answer:

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