Multiple Choice
According to those who believe in subliminal advertising,effective symbols,such as skulls and cross bones,phallic symbols and words such as "sex",are embedded in the ads.The use of these symbols to stimulate consumers' motives would receive support from _____ theory.
A) cognitive
B) reinforcement
C) behavioral learning
D) psychoanalytical
E) operant learning
Correct Answer:

Verified
Correct Answer:
Verified
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