Peugeot Ran a Print Advertising Campaign for Its Automobiles That

Multiple Choice

Peugeot ran a print advertising campaign for its automobiles that presented twenty good reasons for buying a Peugeot 505.The ad was very detailed and contained a great deal of information concerning performance characteristics of the car.This type of ad campaign would be consistent with which of the following learning theories?

A) instrumental conditioning
B) classical conditioning
C) low involvement learning
D) cognitive learning theory
E) multiattribute learning