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Every Afternoon About 3 O'clock,Todd Buys a Cold Drink

Question 2

Multiple Choice

Every afternoon about 3 o'clock,Todd buys a cold drink.He either buys a Coca-Cola,or a Minute Maid lemonade.He will not consider any other brand or type of soft drink because the two drinks make up his:


A) decision criteria
B) brand attribution list
C) working model
D) evoked set
E) subliminal choices

Correct Answer:

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