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    Exam 4: Perspectives on Consumer Behavior
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    _____ Is a State of Psychological Tension or Post-Purchase Doubt
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_____ Is a State of Psychological Tension or Post-Purchase Doubt

Question 76

Question 76

Multiple Choice

_____ is a state of psychological tension or post-purchase doubt a consumer may experience after making a difficult purchase decision.


A) Post-purchase evaluation
B) Dissatisfaction
C) Cognitive dissonance
D) Conditioned anxiety
E) Affective response

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