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The Print Ad for Chevy Ventura Vans Contains About Ten

Question 75

Multiple Choice

The print ad for Chevy Ventura vans contains about ten times more copy than other ads in a recent issue of Better Homes & Gardens magazine.Which of the following theories states that this is an appropriate way to shape consumer behavior?


A) psychoanalytical theory
B) cognitive theory
C) reinforcement theory
D) affective modeling
E) operant conditioning

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