Why Is It Important That Marketers Understand How Social Class

Multiple Choice

Why is it important that marketers understand how social class affects consumer behavior?

A) Consumers in various social class strata differ in the degree to which they use various products and services.
B) Consumers in various social class strata often exhibit similar values,lifestyle,and buyer behavior.
C) Social class strata provide a basis for market segmentation for various products and services.
D) Consumers in various social class strata often have similar media habits.
E) All of the above are reasons why marketers need to understand how social class affects consumer behavior.