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    Advertising and Promotion Study Set 2
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    Exam 2: Perspectives on Consumer Behavior
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    A _____ Is a Group Whose Presumed Perspective or Values
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A _____ Is a Group Whose Presumed Perspective or Values

Question 32

Question 32

Multiple Choice

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments,opinions,and actions.


A) subculture
B) social class
C) reference group
D) demographic group
E) cultural mix

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