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    Advertising and Promotion Study Set 2
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    Exam 2: Perspectives on Consumer Behavior
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    _____ Occurs When an Unconditioned Stimulus and a Conditioned Stimulus
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_____ Occurs When an Unconditioned Stimulus and a Conditioned Stimulus

Question 34

Question 34

Multiple Choice

_____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.


A) Association
B) Repetition
C) Frequency
D) Contiguity
E) Generalization

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