Multiple Choice
The increased usage of relationship marketing is due to the fact:
A) customers have become less demanding
B) customers want products and services that are mass-produced rather than tailored to their specific needs and wants
C) retaining customers is generally more cost effective than acquiring new ones
D) it is very costly to prevent customer defections
E) most international customers already use relationship marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q16: A marketing plan usually includes:<br>A)a corporate mission
Q17: _ includes those marketing activities that provide
Q18: Which of the following is an example
Q19: Public relations involves all of the following
Q20: The central theme of the concept of
Q22: As advertisers embraced the process of integrated
Q23: Advertising done by Blessings Realty Company to
Q24: _ is defined as any paid form
Q25: Today,companies are often using _ to build
Q26: _ is the process of creating,maintaining and