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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 1: An Introduction to Integrated Marketing Communications
  5. Question
    Today,companies Are Often Using ___________ to Build Brands
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Today,companies Are Often Using ___________ to Build Brands

Question 25

Question 25

Multiple Choice

Today,companies are often using ___________ to build brands.


A) interactive media
B) entertainment
C) consumer experience
D) mass customization
E) all of the above See IMC Perspective 1-2.

Correct Answer:

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