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_____ Is a Concept of Marketing Communications Planning That Recognizes

Question 15

Multiple Choice

_____ is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines and combines them to provide clarity,consistency,and maximum impact.


A) The marketing concept
B) The promotional mix concept
C) The exchange concept
D) Integrated marketing communications
E) Promotional planning

Correct Answer:

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