Multiple Choice
An article in Financial Times announced that Puma had developed the Thrift shoe,based on its award-winning design.The Thrift shoe was to be made in a limited edition of 510 pairs of fabric from second-hands clothes and would not be available in the U.S.According to the article,each pair would come complete with a numbered certificate of authenticity and a private password for the dedicated Web page so all proud owners could "swap their soles." The article created interest in the shoes and is an example of:
A) sales promotion
B) advertising
C) personal selling
D) sponsorship
E) positive publicity
Correct Answer:
Verified
Correct Answer:
Verified
Q7: An external situation analysis could include all
Q8: The development of the advertising message that
Q9: According to the IMC planning model,:<br>A)promotional mix
Q10: Integrated marketing communications requires a "big picture"
Q11: One of the major tools of direct
Q13: Which of the following is NOT a
Q14: The promotional mix element that allows for
Q15: _ is a concept of marketing communications
Q16: A marketing plan usually includes:<br>A)a corporate mission
Q17: _ includes those marketing activities that provide