Solved

In Response to Allegations That It Charged African-Americans Higher Mortgage

Question 65

Multiple Choice

In response to allegations that it charged African-Americans higher mortgage rates than others,the mortgage lender created a mystery shopper program in which it sent out African-American customers to report on their experience with the firm's lending offices.Their reports were released to the news media.This is an example of:


A) public relations
B) advertising
C) media-selling
D) sales promotion
E) cause marketing

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q60: When an organization systematically plans and distributes

Q61: _ refer to what the firm seeks

Q62: The _ is a written document that

Q64: Google's ability to track purchases made directly

Q66: The Bradford Exchange is a company that

Q67: Which of the following statements about direct

Q68: Which of the following statements about publicity

Q69: Many companies are attempting _,where their brand

Q70: Advertising may be defined as any:<br>A)paid forms

Q95: The best-known and most widely discussed form