Which of the Following Statements About Direct Marketing Is True

Multiple Choice

Which of the following statements about direct marketing is true?

A) Direct marketing and direct mail are not synonymous.
B) Direct marketing includes a variety of techniques and activities such as direct mail,telemarketing,direct selling,and direct response advertising.
C) Direct marketing is used by consumer product companies who distribute their products through retail stores.
D) Business-to-business marketers often use direct marketing to identify potential sales leads,communicate with customers,and provide them with information about their products or services.
E) All of the above statements about direct marketing are true.