Which of the Following Statements About the Market Segmentation Approach

Multiple Choice

Which of the following statements about the market segmentation approach is correct?

A) This approach would imply the production of standardized products.
B) With this approach,less money is wasted on customers who have low probability of buying the product.
C) It is the act of choosing which segment or segments to pursue actively.
D) With this approach,none of the segments would necessarily be satisfied because the typical consumer in each would not feel that the product was right for him or her.