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    Marketing Management Study Set 3
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    Exam 4: Analyzing Consumer Behavior
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    ________ Is the Person Who Actually Authorizes Payment for the Product
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________ Is the Person Who Actually Authorizes Payment for the Product

Question 88

Question 88

Multiple Choice

________ is the person who actually authorizes payment for the product.


A) The influencer
B) The initiator
C) The purchaser
D) The decider

Correct Answer:

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