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    Marketing Management Study Set 3
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    Exam 4: Analyzing Consumer Behavior
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    Which External Source of Information Provided by the Marketing Manager
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Which External Source of Information Provided by the Marketing Manager

Question 36

Question 36

Multiple Choice

Which external source of information provided by the marketing manager is considered to be the most credible?


A) sales presentations
B) advertisements
C) sales orientation
D) word-of-mouth

Correct Answer:

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