Essay
Forrester Research Inc.,a well-known technology consultant,divided consumers into 10 groups through the use of what they call Technographics.List and describe these groups.
Correct Answer:

Verified
a.Fast Forwards - These consumers are th...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q35: Which of the following tech customers are
Q36: Which external source of information provided by
Q37: In a customer analysis,understanding how to expand
Q38: When marketing managers select a market segment
Q39: A marketing manager's task is to identify
Q41: It is of little use for marketing
Q42: As a result of the search for
Q43: Day of week is an evaluation that
Q44: In regard to the adoption of new
Q45: According to the needs hierarchy theory,friendship,affection,acceptance by