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    Marketing Management Study Set 3
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    Exam 8: New Product Development
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    Which of the Following Is an External Source of New
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Which of the Following Is an External Source of New

Question 60

Question 60

Multiple Choice

Which of the following is an external source of new product ideas?


A) company employees
B) company salespeople
C) independent inventors
D) the research and development department

Correct Answer:

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