Multiple Choice
What is the main disadvantage of having a longer run for the test market?
A) It costs more and gives competitors time to formulate a counterattack.
B) It is difficult to gather information about customer attitudes as their responses to surveys may not be honest.
C) Customers might lose interest in the product.
D) The sales data gathered will not be useful for predicting actual sales.
Correct Answer:
Verified
Correct Answer:
Verified
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