Multiple Choice
Which of the following statements is true regarding an original equipment manufacturer (OEM) ?
A) OEMs sell a product on a stand alone basis to end customers.
B) Brand name is highly visible in OEM marketing.
C) A customer is usually not aware of the cost structure of an OEM.
D) Knowledge of technical aspects of the product is important for OEM marketing.
Correct Answer:

Verified
Correct Answer:
Verified
Q52: A business that assists in the performance
Q53: Activities of channel management that require motivating
Q54: The sales force is rewarded on a
Q55: When providing basic logistical services,the channel member
Q56: Which of the following statements is true
Q58: Channel members have significant bargaining power over
Q59: Channel power is the ability of one
Q60: Developing financial arrangements such as commissions and
Q61: Product categories are considered to be the
Q62: Which of the following statements is true