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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
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    When Buying an Automobile, Safety, Comfort, Practicality and Value Are
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When Buying an Automobile, Safety, Comfort, Practicality and Value Are

Question 100

Question 100

Multiple Choice

When buying an automobile, safety, comfort, practicality and value are most important to which group?


A) Generation X
B) women
C) men
D) teens and tweens
E) Generation Y

Correct Answer:

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