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    Exam 3: Consumer Behaviour Concepts and Target Marketing
  5. Question
    Coca-Cola's Signature "Coke Is It" Is an Example of
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Coca-Cola's Signature "Coke Is It" Is an Example of

Question 108

Question 108

Multiple Choice

Coca-Cola's signature "Coke is it" is an example of


A) product differentiation positioning
B) comparative positioning
C) lifestyle positioning
D) brand-leadership positioning
E) technical innovation positioning

Correct Answer:

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