Multiple Choice
If a positioning strategy is working, a company should
A) decrease advertising spending
B) avoid the temptation to change things
C) replace the advertising agency
D) make frequent changes in positioning and advertising strategy
E) reposition before the market gets bored
Correct Answer:
Verified
Correct Answer:
Verified
Q46: To know more about targets in the
Q47: What are the primary reasons for repositioning?
Q48: Marketers using the "occasion for use" segmentation
Q49: Market positioning is a strategy based on<br>A)
Q50: Discuss how positioning strategy applies to Coca-Cola's
Q52: Lifestyle positioning through advertising uses appeals such
Q53: Absolut vodka appeals to the gay community.
Q54: Geodemographic segmentation involves<br>A) creating a universal message
Q55: Behavioural targeting involves<br>A) age and income<br>B) gender
Q56: List and define four of the lifestyle