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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
  5. Question
    Lifestyle Positioning Through Advertising Uses Appeals Such as
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Lifestyle Positioning Through Advertising Uses Appeals Such as

Question 52

Question 52

Multiple Choice

Lifestyle positioning through advertising uses appeals such as


A) leadership
B) logic
C) demonstration
D) innovation
E) humour

Correct Answer:

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