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    Advertising in Action
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    Exam 3: Consumer Behaviour Concepts and Target Marketing
  5. Question
    Visa's Use of the Signature "More People Go with Visa
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Visa's Use of the Signature "More People Go with Visa

Question 62

Question 62

Multiple Choice

Visa's use of the signature "More people go with Visa" is an example of


A) a geographic segmentation strategy
B) comparative positioning
C) global brand-leadership positioning
D) product differentiation positioning
E) innovation positioning

Correct Answer:

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