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    Exam 1: An Overview of Integrated Marketing Communications
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    Which of the Following Is a Benefit of Both Earned
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Which of the Following Is a Benefit of Both Earned

Question 51

Question 51

Multiple Choice

Which of the following is a benefit of both earned and paid media? 


A)  longevity 
B)  cost efficiency 
C)  transparency 
D)  versatility 
E)  control

Correct Answer:

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