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Karen Is Attempting to Put into Words the Key Idea

Question 49

Multiple Choice

Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind.Karen is writing a _____.


A)  relationship statement 
B)  creative brief 
C)  positioning statement 
D)  contact brief 
E)  touchpoint

Correct Answer:

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