Which of the Following Statements Is True Regarding the Adoption

Multiple Choice

Which of the following statements is true regarding the adoption of integrated marketing communications (IMC) ? 

A)  Novice managers are more likely than experienced managers to practice IMC. 
B)  Firms involved in marketing services rather than products are more likely to practice IMC. 
C)  Business-to-business companies are more likely than business-to-consumer companies to practice IMC. 
D)  Less sophisticated firms are likely adherents to IMC. 
E)  All of these are correct.