Multiple Choice
Which of the following is NOT one of the reasons why organizations have been reluctant to change from a single-function,specialist model to an integrated marketing communications approach?
A) managerial parochialism
B) fear that change might lead to budget cutbacks in one's area of control
C) no way to assess the effectiveness of integration
D) fear of reductions in authority and power
E) fear of reductions in perceived expertise
Correct Answer:
Verified
Correct Answer:
Verified
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