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One Way Relationships Between Brands and Customers Are Nurtured Is

Question 37

Multiple Choice

One way relationships between brands and customers are nurtured is by creating brand experiences that make positive and lasting impressions.This is done by creating special events or developing exciting venues that attempt to _____.


A)  appeal to consumers' demographic characteristics 
B)  reposition products or services by connecting with consumers' functional needs 
C)  generate increased sales to current customers 
D)  develop new target markets 
E)  build the sensation that a sponsoring brand is relevant to the consumer's lifestyle

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