A Satisfactory Mixture of Advertising and Promotion Expenditures Can Be

Multiple Choice

A satisfactory mixture of advertising and promotion expenditures can be formulated by considering the different purposes of each.A key strategic consideration is whether _____.

A)  short- or long-term schemes are more important given a brand's life-cycle stage and in view of competitive realities 
B)  the budget would allow for the relatively larger expense of advertising 
C)  the organization has the expertise in its current staff to develop successful promotions 
D)  the majority of the target market is price sensitive 
E)  use of sales promotion is necessary given current economic conditions