Harvey Is a Brand Manager for a National Brand of Soft

Multiple Choice

Harvey is a brand manager for a national brand of soft drinks.He is making the implementation decisions in the marketing communications decision-making process,and he wants a marcom tool that is most capable of directly affecting consumer behavior.Which of the following tools should he use? 

A)  advertising 
B)  sales promotion 
C)  publicity 
D)  events 
E)  point-of-purchase display