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    Exam 2: Enhancing Brand Equity and Accountability
  5. Question
    The Goodwill That an Established Brand Has Built Up Over
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The Goodwill That an Established Brand Has Built Up Over

Question 38

Question 38

Multiple Choice

The goodwill that an established brand has built up over its existence is _____.


A)  important only to marketing 
B)  brand dress 
C)  its value 
D)  brand equity 
E)  brand safety

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