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    Exam 2: Enhancing Brand Equity and Accountability
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    The Revenue Differential Between a Branded Item and a Corresponding
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The Revenue Differential Between a Branded Item and a Corresponding

Question 100

Question 100

Multiple Choice

The revenue differential between a branded item and a corresponding private labeled item is known as _____.


A)  brand differential 
B)  revenue value 
C)  revenue premium 
D)  branded equity 
E)  equity revenue

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