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    Exam 2: Enhancing Brand Equity and Accountability
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    What Is Necessary to Create Favorable,strong,and Unique Associations About a Brand
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What Is Necessary to Create Favorable,strong,and Unique Associations About a Brand

Question 96

Question 96

Multiple Choice

What is necessary to create favorable,strong,and unique associations about a brand? 


A)  heavy mass media advertising 
B)  co-branding 
C)  sustained marketing communications 
D)  ingredient-branding 
E)  brand preference

Correct Answer:

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